Search Engine Optimization
Step two addresses how to make basic web site design changes that will make your site more search engine friendly.

# The Title Tag.
# Meta Description and Meta Keyword Tags.
# Copywriting.
# ALT Tags.
# Site Map
# Dealing with FLASH.
# Dealing with dynamic pages.

Search Engine Submission
After you've gone through the search engine optimization process, it's time to get your site listed in the various search engines and directories.

Link Popularity
Link popularity is a major factor when it comes to ranking well in search engines and drawing traffic to your site. In step four, you will learn how to increase the number of links to your site, how to get quality sites to link to yours, and the overall effect link popularity has on your rankings.

Paid Inclusion
If you would rather not wait for the search engines to find and index your site on their own, you can pay to be indexed faster. With step five, you will learn if paid inclusion is a viable option for you.

Pay Per Click Search Engines
Pay per click search engines and pay per click advertising provides web site owners the opportunity to buy their way to better positions on search results pages. Step six looks at this form of advertising.

Log File and Traffic Analysis
Your site's log files contain a wealth of information about the effectiveness of your web site marketing programs. With your log files, you can learn how your visitors are finding your site, what search terms they are using to find it, and which are the best sources of traffic for your site.

Google's PageRank
Although Google's PageRank is but one factor Google uses to determine its search results, it is a popular topic. Step eight provides basic information to help you better understand the importance of PageRank.